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Macy's Reading is Fundamental (Rif) $1 Donation
From Macy's
Help provide children with books and reading resources with a donation of $1 or more to Reading Is Fundamental (RIF), the nation's leading children's literacy organization. There is a significant children's literacy crisis in our nation, with twenty-five million children in the U.s. not reading proficiently. The pandemic has created even greater learning losses among our nation's children, especially among children of color and those in under-resourced communities. RIF believes every child deserves an opportunity to own books, discover a joy of reading, and obtain the fundamental literacy building blocks to create brighter futures. Donations to RIF help further RIF's efforts to combat the literacy crisis students today are experiencing, including support of the Race Equity & Inclusion Initiative and RIF's Social & Emotional Learning Center. The former helps children in the most underserved communities across the U.s. by providing access to high-quality diverse books and reading-engagement programs to ensure every child has the tools to read. The latter will support children in developing social and emotional skills and competencies that help shape their thoughts, feelings, and actions in order to succeed in life. For over 20 years, Macy's and RIF have worked together to get books into the hands of children and have raised over $46 million dollars and distributed over 16 million books through this partnership. Together we can make a real difference and set our children on a path of growth and opportunity. Join us in supporting RIF until every child reads.
Macy's Back To School Charities Donation
From Macy's
This back-to-school season, help provide students with literacy and mental health resources with a donation of $1 or more to Reading Is Fundamental (RIF) and National Alliance on Mental Illness (NAMI). All donations will be split evenly between the two organizations. Donations from this partnership will go toward equipping students, educators, and parents with the tools they need to support youth literacy and mental well-being as they transition to returning to class this fall. With 1 in 6 youths experiencing a mental health condition at any given time and 34% of kindergartners lacking basic reading skills, our nation is in crisis. Reading is a critical tool to support mental well-being, but without the necessary skills, it isn't accessible to all who need it. RIF and NAMI are both long-standing partners of Macy's. Throughout the past 22 years, Macy's has donated over $47 million to RIF, which has helped provide 17 million books and thousands of online reading resources to kids nationwide. Additionally, Macy's has raised more than $2.3 million since 2022 for NAMI to support nearly 600,000 young people (ages 3-25) on their mental wellness journeys. Join us in support of RIF and NAMI, and together we can make a real difference for students heading back to school.