Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Types 2-4 curly hair Safe for colortreated and chemically treated hair How to Use: Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual. Results: 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down After one week of use, 8/10 women felt that their curls looked natural, welldefined, and not brittle Key Ingredients: Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Chia and Flaxseed Polysaccharides: Naturallyderived sugars that enhance curl formation and hold

Virtue 6.7 oz. Curl-Defining Gel

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

What It Is:A conditioner that thickens hair with each use without weighing hair down. It deeply moisturizes, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands, especially fine hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Appy conditioner to wet hair, work through evenly, rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Full Conditioner 6.7 oz.

What It Is:A shampoo with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It Does:Virtue Curl Shampoo protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Shampoo 8 oz.

What It Is:A conditioner that turns unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Smooth Conditioner 6.7 oz.

Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Conditioner, 6.7 oz.

Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. The moisture-rich conditioner is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Conditioner, 200 ml

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Shampoo, 8 oz.

Virtue Curl Shampoo in Beauty: NA. Virtue Curl Shampoo in Beauty: NA. Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 8 fl oz/ 240 ml. Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner. VIRR-WU1. 24483. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Curl Shampoo in Beauty: NA.

Virtue Full Conditioner in Beauty: NA. Virtue Full Conditioner in Beauty: NA. Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Artichoke Leaf, loaded with lipids and protein, helps seal and strengthen hair's cuticle.. Suitable for fine hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 6.7 fl oz/ 200 ml. Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends. Leave in for 1 - 3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo. VIRR-WU9. 20126. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Full Conditioner in Beauty: NA.

Virtue Scalp Remedy Conditioner in Beauty: NA. Virtue Scalp Remedy Conditioner in Beauty: NA. Virtue Â® Scalp Remedy Conditioner hydrates and nourishes from roots to ends while balancing the scalp's delicate ecosystem so hair grows stronger and healthier.. Vegan and cruelty-free Free of sulfates, parabens, phthalates, and synthetic colors and dyes. Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening, and hydrating stressed strands. 6.7 oz. Work a quarter-size amount of conditioner into hair, rinse thoroughly.. For finer hair, use sparingly. Formulated for daily use, even for those with a sensitive scalp.. VIRR-WU23. 27804. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Scalp Remedy Conditioner in Beauty: NA.

Virtue Smooth Conditioner in Beauty: NA. Virtue Smooth Conditioner in Beauty: NA. Smooth Conditioner eliminates frizz with every wash. Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare that  goes light years beyond basic cleansing. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Phospholipids, derived from natural soybeans, help fight frizz and protect against humidity. Gotu Kola, a multitasking Indian herb, promotes strength, smoothness and luster.. Suitable for normal hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 6.7 fl oz/ 200 ml. Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends. Leave in for 1 - 3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo. VIRR-WU11. 20140. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Smooth Conditioner in Beauty: NA.

What It Is:Treat the root causes of a compromised scalp with a formula that balances, nourishes and repairs. Clinically tested and dermatologist tested.What It'S For:Formulated for daily use, even for those with a sensitive scalp. For finer hair, use sparingly.What It Does:This unique formula marries skincare-inspired ingredients with Virtue's proprietary Alpha Keratin 60ku Clinical, a protein that's 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening and hydrating stressed strands. Finally, you don't have to choose between a healthy scalp and your healthiest hair. Have it all. Your healthiest hair, scalp to ends.How To Use It:- Work a quarter-size amount of Scalp Remedy Shampoo (sold separately) into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse.- Follow with Scalp Remedy Conditioner, then rinse thoroughly.- Tip: For a spa-like scalp and hair treatment, replace conditioner with Exfoliating Scalp Scrub (sold separately) once a week or as needed.Clinical Results:- Optimizes and balances scalp pH, which allows for a healthy microbiome.- 93% saw a more balanced scalp, which results in a reduction in itchiness, flakiness and irritation.*- Hair is more balanced roots to ends.- Regulates the scalp whether you have dry or oily scalp concerns.- 93% saw less flakiness (resulting from an unbalanced scalp).**Based on a clinical study with 59 women who used Virtue's scalp products for 28 days.

Virtue Scalp Remedy Conditioner 6.7 oz.

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

Virtue Scalp Remedy Conditioner hydrates and nourishes from roots to ends while balancing the scalp's delicate ecosystem so hair grows stronger and healthier. The unique formula marries skincare-inspired ingredients with Virtue's proprietary Alpha Keratin 60ku Clinical, a protein 100% bio-identical to the keratin found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening and hydrating stressed strands. Finally, you don't have to choose between a healthy scalp and your healthiest hair. Have it all! Your healthiest hair, scalp to ends.

Virtue Scalp Remedy Conditioner, 6.7 oz.

Virtue Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. The fragrance is a juicy, refreshing citrus with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Virtue Refresh Purifying Shampoo, 120 ml

What It Is:A rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Recovery Conditioner 6.7 oz.

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, the Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Shampoo, 17 oz.

What It Is:Nourish dry, damaged, depleted hair back to hydrated health. Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Th

Virtue Recovery Shampoo 17 oz.

Virtue Curl Shampoo, 2 oz.

What It Is:Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styl

Virtue Curl Shampoo 2 oz.

Virtue Flourish Conditioner For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Conditioner For Thinning Hair, 6.7 oz.

What It Is:Smooth. Calm. Transform. Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:- Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.- The fragrance is a restorative blend of herbs, fruit and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type: straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed across the board.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1 and zinc to give hair a shot of vitality.- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola, a multitasking Indian herb, promotes strength, smoothness and luster.Free Of...- Sulfates, parabens, phthalates, gluten and synthetic colors and dyes- Animal cruelty or byproducts (vegan-friendly)How To Use It:Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance natural texture.Clinical Results:- 93% of women said their hair was smoother and healthier.*- 91% said their hair felt more moisturized.*- 85% said their curls stayed intact and frizz free.**Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.

Virtue Un Frizz Cream 4 oz.

Virtue Un-Frizz Cream in Beauty: NA. Virtue Un-Frizz Cream in Beauty: NA. Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle - no chemical treatments or heavy waxes needed.. Ideal for frizzy, curly, wavy or thick hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 4 fl oz/ 120 ml. Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture. VIRR-WU16. 27101. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Un-Frizz Cream in Beauty: NA.

What It Is:Flourish Conditioner for thinning hair is a hair strengthener, hydrator and detangler all in one.What It'S For:Ideal for all shades of natural color and all shades of color-treated or highlighted hair, as well as silver and gray tone.What It Does:Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Apply to wet hair, massage in, then rinse.

Virtue Flourish Conditioner 6.7 oz.

Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability. Formulated with first-of-its-kind Alpha Keratin 60ku, Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Conditioner, 6.7 oz.

What It Is:Whisk away impurities that can weigh down hair with this deeply cleansing shampoo.What It'S For:Ideal for all hair types. Safe for color-treated and chemically treated hair.What It Does:Formulated to gently remove excess oil, product residue and environmental irritants, this deep cleanser whisks away the impurities that strip hair of life and luster. Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating "must-have" product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.Key Ingredients:- Charcoal Powder: Extracts oil and impurities for removal during shampooing.- Hops Extract: Provides a purifying and astringent effect on scalp.- Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal crueltyHow To Use It:Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up and impurities.

Virtue Refresh Purifying Shampoo 4 oz.

What It Is:Virtue Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with the proprietary hair-healing Alpha Keratin 60ku, plus three super oils and added active vitamins.Key Ingredients:- Tocopherol: This natural form of vitamin E, a strong antioxidant, helps neutralize free radicals created from exposure to Uv light or pollution.- Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.- Kalahari Melon Seed Oil: Native to the Kalahari Desert in Southern Africa, the Kalahari melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle and damaged hair, shielding it against moisture loss.Free Of...- Gluten, sulfates, parabens, phthalates, synthetic colors and dyes- Animal cruelty

Virtue Healing Oil 1.7 oz.

What It Is:Flourish Thickening Styling Treatment is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate and repair all types of fine or thinning hair. This powdery, weightless, souffle-like cream is packed with densifying ingredients that deliver long-lasting volume, body and bounce, plus heat protection up to 450F. While it's perfect for air-drying, Flourish Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape and overall h

Virtue Flourish Thickening Styling Treatment 4 oz.

What It Is:Virtue Curl Leave-In Butter is a healing cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz and guard against heat and humidity.What It'S For:- Types 2-4 curly hair.- Safe for color-treated and chemically treated hair.What It Does:The weightless leave-in cream melts into curls for intense hydration, deep repair and high-powered protection. The buttery, rich cream melts into hair without weighing it down. A luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes help keep curls springy, shiny and full of life.Key Ingredients:Alpha Keratin 60ku repairs cracks and splits to help protect against breakage, leaving curls stronger, softer and full of shine.Free Of...- Sulfates, parabens, phthalates, gluten, synthetic colors and dyes- How To Use It:Work a generous amount of product into wet or damp hair from root to end. Do not rinse. Reapply as needed.About The Brand:Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants) and containing the strengthening, reparative protein Alpha Keratin 60ku.

Virtue Curl Leave In Butter 5 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Shampoo 2 oz.

What It Is:A hydrating cream that delivers touchable hold, fights frizz and amplifies curl formation.What It'S For:- Curl types 2-3.- Safe for color-treated and chemically treated hair.What It Does:It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat and environmental damage.Fragrance: A luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.Key Ingredients:- Shea Butter: Nourishes and hydrates curls for optimal curl formation.- Baobab Oil: Rich in Vitamins A, D, E and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.- Linseed Extract: Helps nourish and fortify hair.Free Of...Parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl-Defining Whip 5.5 oz.

What It Is:A shampoo that uses a 100% natural colorant blend to brighten, tone and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey.What It Does:ColorKick De-Brassing Shampoo is the only toning shampoo that combines Virtue's strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair.Key Ingredients:- Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of Uv/solar exposure, environmental pollutants and free radicals.- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal cruelty

Virtue ColorKick De-Brassing Shampoo 8 oz.

What It Is:A treatment mask that actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down.What It Does:Infused with Virtue's exclusive complex Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal crueltyHow To Use It:After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Virtue Restorative Treatment Mask 5 oz.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

Virtue Smooth Shampoo 8 oz.

What It Is:A lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage.What It'S For:- Anyone who wants detangling and added protection for fine and medium textured hair. Also great to refresh curls.- Especially good for those who style their hair daily.- Safe for color-treated and chemically treated hair.What It Does:It fights humidity to revive curl and reduce frizz and split ends. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight, multi-tasking leave-in conditioning mist moisturizes, protects and detangles hair without buildup. Hair is left softer, shinier and overall healthier.Key Ingredients:- Amino Acids Blend: Help nourish the hair.- Benzophenone-4: A light stabilizer that helps to minimize the impact of Uv light on hair.- White Horehound Extract: Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

Virtue Labs Purifying Leave-In Conditioner 5 oz.

Virtue Full Shampoo 17 oz.

What It Is:A mousse that instantly thickens hair, adds body, bounce and flexible hold for a long-lasting style.What It'S For:- All hair types, especially those with fine, flat or thinning hair.- Safe for color-treated and chemically treated hair.What It Does:Combining the power of Virtue's signature Alpha Keratin 60ku with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts.Key Ingredients:- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Panthenol: Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.- Amino Acids: Deeply hydrates, adding sheen for a glossy finish.- Hydrolyzed Amaranth Protein: Makes hair softer and silkier.

Virtue Volumizing Mousse 5.5 oz.

What It Is:A weightless, humidity-halting spray with ingredients that help protect hair from Uv damage and stop frizz in its tracks for 72 hours of heat-safe, silky-smooth strands.What It'S For:Ideal for hair prone to frizz in heat and humidity. Safe for color-treated and chemically treated hair.What It Does:Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, t

Virtue Frizz Block Smoothing Spray 2 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The lightweight cream conditioner won't leave hair tangly or tight. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.- Artichoke leaf is a nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Conditioner 2 oz.

What It Is:A serum that helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, Virtue Labs has finally cracked the code to put an end to split ends.What It'S For:- All hair types with damaged or split ends.- Perfect for hair that's been regularly exposed to heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Chock-full of patented Alpha Keratin 60ku protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.Key Ingredients:- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Using your fingertips, apply a quarter size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Virtue Labs The Perfect Ending Split End Serum 1.7 oz.

Virtue Curl Shampoo 17 oz.

What It Is:Flourish Density Booster is a potent, botanical-based nutrient infusion for the scalp.What It'S For:Ideal for women with mild to moderate hair loss due to hereditary factors, hormonal factors (including recent pregnancy), nutritional deficiencies and stress, as well as women who seek a natural approach. Safe for chemically treated or colored hair.What It Does:It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:On damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.

Virtue Flourish Density Booster 4 oz.

What It Is:A conditioner that weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls.What It Does:Virtue Curl Conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Conditioner 2 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Conditioner 17 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Shampoo 17 oz.

Virtue Flourish Shampoo For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Shampoo For Thinning Hair, 2 oz.

Flourish Mask For Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier and silky soft to help prevent breakage. Thinning hair needs hydration to thrive. Flourish's proprietary Alpha Keratin 60ku Clinical is paired with growth heroes like red clover, beet extract, green coffee and caffeine to reinvigorate tired follicles while simultaneously infusing thinning hair with nutrient-rich hydration to leave each strand thicker, stronger and with more density. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Mask For Thinning Hair, 5 oz.

Virtue Recovery Conditioner, 2 oz.

Virtue Flourish Conditioner For Thinning Hair, 2 oz.

Virtue Scalp Remedy Shampoo in Beauty: NA. Virtue Scalp Remedy Shampoo in Beauty: NA. Virtue Â® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair.. Vegan and cruelty-free Free of sulfates, parabens, phthalates, and synthetic colors and dyes. Nourishes the scalp while refreshing hair Repairs from roots to ends. Gently exfoliates & rebalances the scalp. 8 oz. Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.. Follow with Scalp Conditioner (sold separately), rinse thoroughly. For finer hair, use sparingly.. Formulated for daily use, even for those with a sensitive scalp.. VIRR-WU22. 27866. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Scalp Remedy Shampoo in Beauty: NA.

Virtue Recovery Conditioner in Beauty: NA. Virtue Recovery Conditioner in Beauty: NA. Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku, this conditioner  behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Baobab Seed Oil provides intense emollient properties for dry, damaged hair. Grapefruit Extract, loaded with Vitamin C and antioxidants, revitalizes the scalp and returns hair's vibrance and shine.. Suitable for damaged hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 6.7 fl oz/ 200 ml. Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends. Leave in for 1 - 3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo. VIRR-WU13. 025978. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Recovery Conditioner in Beauty: NA.

Virtue Reverse Damage Serum in Beauty: NA. Virtue Reverse Damage Serum in Beauty: NA. Virtue Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage with Virtue's patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Pea Protein, packed with phytonutrients, helps protect hair from daily styling and thermal heat damage. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Baobab Seed Oil provides intense emollient properties for dry, damaged hair.. Suitable for all hair types Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 1.7 fl oz/ 50 ml. Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual. VIRR-WU15. 027309. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Reverse Damage Serum in Beauty: NA.

Virtue Full Shampoo in Beauty: NA. Virtue Full Shampoo in Beauty: NA. Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Artichoke Leaf, loaded with lipids and protein, helps seal and strengthen hair's cuticle.. Suitable for fine hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 8 fl oz/ 240 ml. Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends, then rinse thoroughly. For best results, follow with your favorite Virtue Conditioner. VIRR-WU8. 20119. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Full Shampoo in Beauty: NA.

Virtue Restorative Treatment Mask in Beauty: NA. Virtue Restorative Treatment Mask in Beauty: NA. Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with Virtue's proprietary Alpha Keratin 60ku, this mask delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. Brown Algae provides intensive repair and heat protection. Amaranthus Caudatus Seed Extract, a plant-based protein, enhances color, moisture retention and shine. Baobab Seed Oil provides intense emollient properties for dry, damaged hair. Artichoke Leaf Extract helps preserve cuticle cohesion and protect hair from environmental aggressors.. Suitable for all hair types Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 5 oz/ 150 ml. After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes, then rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing. VIRR-WU17. 025886. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Restorative Treatment Mask in Beauty: NA.

Virtue Purifying Leave-In Conditioner in Beauty: NA. Virtue Purifying Leave-In Conditioner in Beauty: NA. Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with Virtue's revolutionary Alpha Keratin 60ku protein, the lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. An Amino Acid Blend helps to nourish the hair. Benzophenone-4, a light stabilizer, helps to minimize the impact of UV light on hair. White Horehound Extract has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.. Suitable for normal hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 5 fl oz/ 150 ml. Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual. VIRR-WU7. 20720. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Purifying Leave-In Conditioner in Beauty: NA.

Virtue Curl Conditioner in Beauty: NA. Virtue Curl Conditioner in Beauty: NA. Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 6.7 fl oz/ 200 ml. Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2 - 3 minutes, then rinse thoroughly. VIRR-WU2. 24148. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Curl Conditioner in Beauty: NA.

Virtue Frizz Block Smoothing Spray in Beauty: NA. Virtue Frizz Block Smoothing Spray in Beauty: NA. Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. Virtue's proprietary Alpha Keratin 60ku instantly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling air-born humidity. This lightweight, milky mist is alcohol free, so it won't create build-up or dry out hair, and it's heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.. Suitable for dry hair types. Vegan and cruelty free. Formulated without sulfates, parabens, phthalates, gluten, synthetic colors and dyes. 5 oz. For best results, use Virtue Smooth Shampoo and Conditioner, towel dry hair, and divide into sections.. Shake product well and spray liberally and evenly throughout each section.. Then, blow-dry hair. Blow-dry heat is required to activate product benefits.. VIRR-WU21. 25961. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Frizz Block Smoothing Spray in Beauty: NA.

Virtue Recovery Shampoo in Beauty: NA. Virtue Recovery Shampoo in Beauty: NA. Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Baobab Seed Oil provides intense emollient properties for dry, damaged hair. Grapefruit Extract, loaded with Vitamin C and antioxidants, revitalizes the scalp and returns hair's vibrance and shine.. Suitable for damaged hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 8 fl oz/ 240 ml. Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends, then rinse thoroughly. For best results, follow with your favorite Virtue Conditioner. VIRR-WU12. 025848. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Recovery Shampoo in Beauty: NA.

Virtue Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch. The fragrance is a light, uplifting blend of essential oils and extracts, featuring lemon, known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.

Virtue Refresh Dry Shampoo, 4.5 oz.

Removes oil, sweat, odor and impurities without build-up, reviving style with each use. Leaves hair and scalp refreshed and clean to the touch. All hair types that need refreshing. Safe for color-treated and highlighted hair.

VirtueRefresh Dry Shampoo, 4.5 oz.

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Product Info

Virtue Refresh Dry Shampoo, 4.5 oz.

4.5 oz. Refresh Dry Shampoo