Blonde Life Brightening Conditioner fights off-tones, frizz and dryness while delivering the kind of champagne shine that polishes hair to a high gleam without weighing down a single highlighted strand.

Joico Blonde Life Brightening Conditioner, 33.8 oz.

The secret to long-lasting hair color lies in Colorful Anti-Fade Conditioner's commitment to fade and pollution protection. It infuses hair with shine, softness and ingredients that lock in vibrant color for up to 8 weeks.*

Joico Colorful Anti-Fade Conditioner, 33.8 oz.

Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich tamanu and monoi oils help restore strength and softness.

Joico Blonde Life Brightening Shampoo, 33.8 oz

This comforting, color-preserving conditioner helps protect vibrancy, shine, hair health and hue while leaving strands soft and silky. It also features ingredients to help protect salon color.

Joico Inner Joi Preserve Conditioner, 10.1 oz.

Offering a 24-hour volume boost and luxe lather, JoiFull Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness and shine, along with protection from humidity.

Joico JoiFull Volumizing Shampoo, 10.1 oz.

This gentle cleanser helps you hold onto your hue. Color-protecting beet root extract and nourishing raspberry seed oil deliver vibrancy and long-haul color in the most comforting way possible.

Joico Inner Joi Preserve Shampoo, 10.1 oz.

Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.

Joico Defy Damage Protective Conditioner, 33.8 oz

This specially formulated shampoo for color-treated hair helps preserve your investment from fading for up to 8 weeks,* while it gently cleanses away dirt and debris. With every wash, you'll also protect hair against future damage.

Joico K-pak Color Therapy Color-Protecting Shampoo, 1.7 oz.

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture, yet it whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy and less breakage.

Joico Colorful Anti-Fade Shampoo, 33.8 oz.

Blonde Life Violet Shampoo's powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love. Wish your blonde hair was nice and icy? With this brass-neutralizing cleanser, you'll never lose your cool again!

Joico Blonde Life Violet Shampoo, 10.1 oz

Experience the power of apple extract all day to keep dryness and tightness away. Hydrate Shampoo is a gentle cleanser that soothes scalp and leaves hair clean, healthy and refreshed. A perfect pick.

Joico Inner Joi Hydrate Shampoo, 10.1 oz.

Build fortitude for the future with the conditioner that strengthens and detangles, helps prevent damage, reduces frizz and boosts big-time shine. A daily product that makes a world of difference.

Joico Inner Joi Strengthen Conditioner, 10.1 oz.

Joico Colorful Anti-Fade Shampoo, 10.1 oz.

This compassionate cleanser fortifies tired strands with powerful coconut and Abyssinian oils, helping prevent breakage while amping up softness, shine and bounce. It makes a world of difference.

Joico Inner Joi Strengthen Shampoo, 10.1 oz.

Creating full, airy, luxurious volume, JoiFull Volumizing Conditioner's lightweight formula detangles and amps up fine strands for instant "wow" body, humidity protection, mega shine and stronger strands every time you use it.

Joico JoiFull Volumizing Conditioner, 8.5 oz.

This unique, color-correcting formula helps preserve cool blondes and silvery grays, banishing unwanted yellow and warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Joico Color Balance Purple Shampoo, 10.1 oz.

This comforting, color-preserving conditioner helps protect vibrancy, shine, hair health and hue while leaving strands soft and silky.

Joico Inner Joi Preserve Conditioner, 33.8 oz.

This conditioner for color-treated hair not only extends the vibrancy and life of your investment shade for up to 8 weeks,* it also hydrates, strengthens strands, reduces breakage and bumps up shine to a whole new gleam.

Joico K-pak Color Therapy Color-Protecting Conditioner, 33.8 oz.

When you've enjoyed a few too many blowouts and harsh color changes, this one-and-done daily conditioner immediately hones in on that dry, damaged hair with targeted precision, leaving locks with big-time shine and doubling your resistance to breakage.

Joico K-pak Reconstructing Conditioner, 8.5 oz

With Moisture Recovery Moisturizing Conditioner For Dry Hair, each coarse, thick, dry strand is instantly transformed and detangled, resulting in the kind of slip, softness and shine that bumps up the beauty and suppleness of parched hair.

Joico Moisture Recovery Moisturizing Conditioner For Dry Hair, 33.8 oz.

Joico K-pak Color Therapy Color-Protecting Shampoo, 10.1 oz.

Gentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience, this daily, bond-building conditioner helps protect hair from future damage, detangles and wards off fading hair color.

Joico Defy Damage Protective Conditioner, 1.7 oz.

Joico Moisture Recovery Moisturizing Conditioner For Dry Hair, 1.7 oz.

Strands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo For Dry Hair serves up for a 24 full hours,* instantly restoring elasticity and tripling breakage protection.

Joico Moisture Recovery Moisturizing Shampoo For Dry Hair, 33.8 oz.

Time-saving Weekend Hair delivers a volume-boosting, luxurious, just-washed fullness and velvety softness in seconds, while doubling the longevity of investment salon hair color to keep the big fade away.

Joico Weekend Hair Dry Shampoo, 5.5 oz.

Joico JoiFull Volumizing Shampoo, 33.8 oz.

This unique, color-correcting formula helps preserve the true hue of brunette hair, instantly washing out unwanted brassy, orange tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Joico Color Balance Blue Shampoo, 10.1 oz.

Reinvent dry, brittle hair with moisture, body, bounce and shine. This collagen-enriched detangling formula gives unmanageable, wiry strands a transformative new outlook on life.

Joico YouthLock Conditioner, 33.8 oz.

Deliver body, shine, manageability and bounce to hair that needs a revitalizing comeback. Cleansing with powerful collagen and nourishing buriti fruit oil allows hair to get a second chance in the spotlight.

Joico YouthLock Shampoo, 10.1 oz.

This unique, color-correcting formula preserves cool, icy blondes and silvery grays, with a nourishing, hydrating detangler that actually safeguards the vibrancy of color-treated hair.

Joico Color Balance Purple Conditioner, 33.8 oz.

Give thirsty hair tender loving care with this restorative, moisture-rich conditioner that refreshes strands with a quenching dose of apple extract for nourishing results.

Joico Inner Joi Hydrate Conditioner, 33.8 oz.

Joico K-pak Color Therapy Color-Protecting Conditioner, 1.7 oz.

Joico YouthLock Shampoo, 33.8 oz.

Joico Colorful Anti-Fade Conditioner, 8.5 oz.

Hair Shake, a radically different liquid-to-powder texturizer, delivers grip and voluminous drama in a single lightweight spray. With protection against pollution, it's the ideal foundation for those long-lasting updos.

Joico Hair Shake Liquid-To-Powder Texturizing Finisher, 5.1 oz.

Ditch those unwanted brassy and yellow tones with the instant color-neutralizing Color Balance Purple Conditioner.

Joico Color Balance Purple Conditioner, 8.5 oz

Searching for a luxurious shampoo that wards off damage on a daily basis? The bond-building power of Defy Damage has you covered. This unique daily bond-building shampoo actually protects hair from damage while it leaves strands clean, resilient, shiny and strong.

Joico Defy Damage Protective Shampoo, 10.1 oz

When hair needs a detox, this deeply purifying shampoo jumps in and clarifies each strand without stripping away health and luster. A unique formula designed to remove the impurities and dulling buildup caused by hair styling products, chlorine, hard water and pollutants, this cleanser dives deep, leaving behind moisture, shine and a smooth-slip feel.

Joico K-pak Clarifying Shampoo, 10.1 oz.

Strands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo serves up for 24 full hours,* instantly restoring elasticity and tripling breakage protection.

Joico Moisture Recovery Moisturizing Shampoo, 1.7 oz.

Color Balance Blue Conditioner instantly neutralizes brassy and orange tones on lightened brown hair while re-strengthening and protecting hair.

Joico Color Balance Blue Conditioner, 33.8 oz

Joico Color Balance Blue Conditioner, 8.5 oz

Gentle enough to use daily, Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil and restores highlighted hair to optimal pH level. You'll have gleaming, on-tone blonde with slip and smoothness.

Joico Blonde Life Brightening Shampoo, 10.1 oz.

Joico YouthLock Conditioner, 8.5 oz.

Joico Inner Joi Preserve Shampoo, 33.8 oz.

Joico Inner Joi Hydrate Conditioner, 10.1 oz.

Joico Moisture Recovery Moisturizing Shampoo For Dry Hair, 10.1 oz.

Joico Inner Joi Hydrate Shampoo, 33.8 oz.

Blonde Life Violet Conditioner is a cool tone conditioner that nourishes and protects while neutralizing brassy, yellow hues to maintain bright blondes.

Joico Blonde Life Violet Conditioner, 33.8 oz

This unique daily bond-building shampoo actually helps protect hair from damage while it leaves strands clean, resilient, shiny and strong. Swiftly sloughs away buildup without stripping your vibrant, investment salon color.

Joico Defy Damage Protective Shampoo, 1.7 oz.

The restorative K-pak Reconstructing Conditioner zeroes in on damage and dryness, instantly replenishing shine, strength and manageability.

Joico K-pak Reconstructing Conditioner, 33.8 oz

This unique, color-correcting formula preserves cool blondes and silvery grays, banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair from the elements.

Joico Color Balance Purple Shampoo, 33.8 oz.

Is your fine-to-medium hair thirsting for a long, tall drink of water? Meet HydraSplash Hydrating Shampoo, the lightweight shampoo that swiftly quenches without getting all heavy on your fine hair! Formulated with marine ingredients, like sea kelp and coconut water, the lightweight lather gently cleanses hair for brilliantly clean, soft, healthy results.

JoicoBlonde Life Brightening Shampoo, 10.1 oz.

Product Info

Joico Blonde Life Brightening Shampoo, 10.1 oz.