It's supportive, sexy and oh-so soft. Basically, it's bound to become your new go-to bra. With contour cups that provide that perfect shape, suede-soft fabric for all-day comfort and a hint of lace for a flirty touch, Maidenform's Comfort Devotion Extra Coverage Bra ensures you'll look (and feel) your best from the inside out. Plus, it has fully adjustable straps you can customize for your ideal fit. A leotard-like back design ensures your straps won't slip off.

Maidenform Comfort Devotion Extra Coverage Lace Shaping Underwire Bra 9404 - Latte Lift (Nude 5)

Gorgeous all-over lace makes for a flirty fit. This plunge bra by Maidenform supports and shapes in a stunning way. Designed with Wonderbra, this push-up bra pushes in for natural cleavage.

Maidenform Love the Lift Rose Gold Lace Push Up Bra DM9900 - Navy Eclipse/Rose Gold

Fun and with touches of lace and lightweight, cooling technology, Maidenform's Tame Your Tummy Firm Control Brief is the perfect mix of shape and style.

Maidenform Tame Your Tummy Firm Control Brief DM0051 - Nude Lace

The popular boyshort, feminized with scalloped lace detail and a sultry soft microfiber feel.

Maidenform Lace Trim Microfiber Boyshort Underwear 40760 - Salty Purple

Choose comfy support mixed with flirty fashion when you wear this cute lace and mesh convertible bralette from Maidenform's Casual Comfort collection. Style #DM1188

Maidenform Pure Comfort Lace & Mesh Longline Wireless Bralette DM1188 - Paris Nude (Nude 5)

The One Fab Fit T-Back Lace Bra from Maidenform provides comfort and support while giving you the freedom to wear your favorite racerback tops with no sign of bra straps.

Maidenform One Fab Fit Lace T-Back Shaping Underwire Front Close Bra 7112 - White W/ High As The Sky Blue (A02v)

Maidenform Pure Comfort Lace & Mesh Longline Wireless Bralette DM1188 - White With Silver Lurex

Magnificently smooth and supportive. Maidenform's Comfort Devotion Extra Coverage Bra features contour cups with trim at the top and sides.

Maidenform Comfort Devotion Extra Coverage Shaping Underwire Bra 9436 - Black Ink Texture Print

Maidenform Comfort Devotion Extra Coverage Lace Shaping Underwire Bra 9404 - Cornflower Teal w/ Green

A touch of lace adds luxe style to this tummy-taming shaping thong, designed with cooling technology and a no-pinch waistband, from Maidenform.

Maidenform Tame Your Tummy Lace Thong DM0049 - Navy Lace

The lacy styling of this Sexy Must Have thong from Maidenform is the perfect addition to your lingerie collection.

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Warm Cocoa Brown (Nude 1)

Maidenform's smoothing, seamless bodysuit fits and flatters with a built-in shelf bra and a low scoop back. Style #DMS103

Maidenform M Smoothing Seamless Plunge BodysuitDMS103 - White

Maidenform Tame Your Tummy Firm Control Brief DM0051 - Pink Pirouette Lace

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Camera Red-Y

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Sandshell Bloom Lace

Providing the perfect blend of coverage and comfort, Maidenform's One Fabulous Fit 2.0 Demi T-shirt bra features Smartzone cups, satin-soft fabric and a modern open neckline.

Maidenform One Fab Fit 2.0 T-Shirt Shaping Underwire Bra DM7543 - Navy Eclipse

The Cotton Dream Lace Boyshort by Maidenform offers the kind of signature comfort--and cuteness--you'll reach for every day.

Maidenform Cotton Dream Lace Boyshort Underwear 40859 - Black

Feel great. Look great. The gorgeous Maidenform Love the Lift Caged Mesh Push-Up Bra offers side shape and push to enhance her shape and create that perfect profile.

Maidenform Love the Lift Satin Push-Up Bra DM9900 - Satin Black with Body Beige

A sexy union of satin and lace. You'll love Maidenform's lace push-up bra designed exclusively with Wonderbra for natural-looking cleavage.

Maidenform Love the Lift Push Up Lace Plunge Underwire Bra DM9900 - All Lace Black with Body Beige

Maidenform Tame Your Tummy Lace Thong DM0049 - Black Lace

Maidenform Love the Lift Push Up Underwire Bra DM9900 - White with Paris Nude

Lace becomes an everyday luxury in this comfy stretch lace underwire bra from Maidenform that disappears under your favorite tops.

Maidenform Pure Comfort Stretch Lace Demi Underwire Bra DM202C - Deep Green Palm

Maidenform Love the Lift Rose Gold Lace Push Up Bra DM9900 - Purple Rose/ Rose Gold

Sometimes, the best thing about wearing Maidenform underwear is forgetting you even have it on. Designed in a buttery-soft, 4-way stretch fabric, this seamless hipster underwear delivers a flexible fit you'll love. No need to worry about pinching, thanks to a stretch ribbed waistband designed for no digging. Style #DM2308

Maidenform Women's Seamless Hipster Underwear DM2308 - WHITE

Maidenform's Everyday Luxe full-coverage bra is not just about looking beautiful, it's about feeling amazing, too. Designed in 4-way stretch fabric, this underwire bra helps ensure a comfortable fit all day long. Style #DM2401

Maidenform Women's Everyday Luxe Full Coverage Underwire Bra DM2401 - Pretty Blush

Maidenform Seamless Shapewear features an incredibly lightweight and buttery soft design, offering a fantastic feel. Providing a seamlessly sleek fit unmatched by regular panties, this high-waist brief effortlessly smooths the tummy, hips, and back with firm control shaping zones. All-over Cool Comfort technology means you'll stay cool and comfortable no matter how long your day (or night). The ruched booty enhances shaping, while the branded gripper inside the waistband ensures the garment stays securely in place. This women's high-waist brief perfectly slides under fitted skirts, pants, and more - effortlessly vanishing for a flattering look you'll love.

Maidenform Women's Everyday Seamless Shapewear High-Waist Brief DMS832 - Just Brown

Corset-inspired lines help give the illusion of an hourglass appearance, while the foam cups and hidden underwire offer stay-in-place support in this shaping thong bodysuit from Maidenform. Style #DMS131

Maidenform Women's Firm Control Tummy-Shaping Multiway Thong Bodysuit DMS131 - 100/White

Look your best in your favorite outfit with these smoothing, firm-control slip shorts from Maidenform.

Maidenform is Maidenform Cover Your Bases Light Control Thigh Slimmer DM0035 - Nude (Nude 5)

Frilly and flirty. The Comfort Devotion Lace Back Tanga is made of soft, stretch microfiber and features pretty lace on the back.

Maidenform Comfort Devotion Lace Back Tanga Underwear 40159 - Black

Dreams do come true with this strapless t-shirt bra! Can be worn multiple ways to accommodate all your low-cut, strapless and backless tops.

Maidenform DreamWire Multiway Strapless Underwire Bra DM2310 - Black

Maidenform combines versatility and comfort on this bandeau bra designed with convertible straps that can be removed for a strapless style. Style #DM7685

Maidenform Women's Pure Comfort Wireless Strapless Bandeau Bra DM7685 - Almond

With a sleek silhouette the doesn't show under clothes and underwire support for the added boost that you want, stay comfy all day in this T-shirt bra from Maidenform. Style #DM0070

Maidenform Women's Comfort Devotion DreamWire Full Coverage Bra DM0070 - Almond

The next best thing to going braless, you'll delight in Maidenform's wireless bralette with a soft rib that delivers smooth and seamless comfort. Style #DM2303

Maidenform M Rib Seamless Bralette DM2303 - Iced Mocha

Targeting your tummy, waist and rear all at once, this next-level shapewear from Maidenform uses its power mesh lining to help provide firm control and a smooth look all around. And it does so with amazing comfort, including Cool Comfort fabric that wicks moisture away from your skin to help keep you cool and comfortable. Style #DMS099

Maidenform Women's Lace-Trim Firm Control Shaping Briefs DMS099 - Evening Blush

This lacy piece is the kind of women's shapewear that leaves you feeling confident no matter what the occasion. With supportive features, a convenient snap gusset, and dedicated Smart Comfort tummy control, you'll want to wear the Maidenform Tame Your Tummy bodysuit for casual events too. Is strapless the look you need? Handy convertible straps give you lots of options. Under a dress or paired with jeans, this lace shapewear is designed to hug, smooth, and celebrate your every curve.

Maidenform Women's Tame Your Tummy Lace Bodysuit DMS097 - Sandshell

Sliding discreetly beneath even the clingiest of clothing, this seamless thong bodysuit from Maidenform helps smooth the tummy and back with firm control shaping zones. All-over Cool Comfort technology means you'll stay cool and comfortable no matter how long your day (or night). Style #DMS830

Maidenform Women's Everyday Seamless Shapewear Thong Bodysuit DMS830 - Just Brown

Keep your fun, flirty style with a hidden, magical touch! These Tame Your Tummy shapewear shorts from Maidenform not only give you targeted shaping to help keep your tummy in check, the rear lift panels will help give your bum the perfect little boost to feel confident in whatever you put on! Style #DMS090

Maidenform Women's Tame Your Tummy Bottom Lift Shapewear Shorts DMS090 - Transparent

A dream boyshort that delivers the comfort you crave from the designer you love. By Maidenform.

Maidenform Women's Dream Boyshort Underwear 40774 - Neutral Leopard

Just like you, this look is meant-to-be seen! Maidenform's Fat Free Dressing Tank Top helps to smooth the appearance of your midsection while functioning as a classic layering piece under tops, jackets and dresses-or as a clean and classic look all by itself. Its soft, comfortable fabric and its firm control helps you look as fabulous as you feel. Style #3266

Maidenform Women's Firm Control Fat Free Long Length Tank 3266 - Nude

Get the smooth, full coverage that you need. The Dream Cotton Tailored Boyshort by Maidenform. Style #DM0002

Maidenform Dream Cotton Tailored Boyshort Underwear DM0002 - Pink Ribbon Stripe

Simple but stylish, this wireless bra from Maidenform is one smooth customer - thanks to its buttery soft and seamless design. Lightly lined, soft foam cups and a ribbed bottom comfort band help deliver natural shaping. Style #DM2330

Maidenform Women's Seamless Foam Wireless Bra DM2330 - Bronzed Chestnut

Look and feel good in this sexy longline bra. This bra has beautiful soft lace and is wireless without sacrificing support.

Maidenform M Soft Support Bralette DM2314 - Sandshell

Designed in a lightweight, luxuriously soft and supportive fabric, this shaping camisole helps smooths the midsection with help from a mesh tummy panel. Foam cups provide wireless comfort, while the moisture-wicking fabric helps you stay cool and comfortable. Style #DMS130

Maidenform Women's Firm Control Tummy-Shaping Foam Camisole DMS130 - 100/White

Maidenform Barely There Invisible Support Uw

Maidenform Barely There Invisible Support Uw DM2321 - White

The Cover Your Bases camisole from Maidenform flatters your shape with Cool Comfort fabric for allover stress-free smoothness. Style #DM0038

Maidenform Cover Your Bases Camisole DM0038 - White

Tummy, hips, thighs: everything will look and feel smooth in this high-waisted thigh slimmer from Maidenform.

Maidenform Women's Light Control High-Waist Thigh Slimmer DM2561 - Paris Nude

Why wear a regular cami when you can wear one that lays flat and smooths in all the right places? Our Maidenform Comfort Devotion Cami gives you everyday control with targeted tummy smoothing for a flattering fit under any outfit. Buttery soft against the skin and comfortable enough to wear every day, our cami features a built-up back that gives you a smoother silhouette and a more seamless look under clothes. Unlike most shapewear that can pinch or bind, our cami comfortably holds you in from your bustline to your waist. So, don't settle for an ordinary cami, wear one that makes you look and feel extraordinary. Style #2018

Maidenform Women's Light Tummy-Control Comfort Devotion Camisole 2018 - White

Feel sexy in our Maidenform Wear Your Own Bra Singlet. It smooths your silhouette, even under the tightest of dresses. The Wear Your Own Bra feature lets you get the customized fit, lift and support you want across your bustline. With our firm control fabric you will feel comfortable wearing the singlet all day as it shapes and smooths your tummy, waist and back.  So get the sexy results you want without compromising on comfort with our Maidenform Wear Your Own Bra Singlet. Style #25562

Maidenform Women's Firm Tummy-Control Instant Slimmer Long Leg Open Bust Body Shaper 2556 - Body Beige

Soft fabric and the perfect amount of coverage equals the best everyday Maidenform underwear you can find. Experience love at first touch with super-soft fabric and a seamless design. Style #DM2317

Maidenform M Seamless High Leg Bikini Underwear DM2317 - Pewter Green

Designed to help provide the perfect lift, this gorgeous underwire bra from Maidenform features adjustable straps that convert to racerback for versatility and style. Style #DM2423

Maidenform Women's One Fab Fit Custom Lift Underwire Bra DM2423 - White Lace

Targeted to slim the thighs, Maidenform's firm shaper provides sleek control under dresses, skirts and even your favorite jeans.

Maidenform Women's Firm Foundations High-Waisted Thigh Slimmer DM5001 - Latte Lift

Get a slim silhouette the easy way with this easy-on, easy-off pull-on waist nipper by Maidenform. Style #2368

Maidenform Women's Firm Control Waist Trainer Easy Up Easy Down Pull On 2368 - Latte Lift

Maidenform Seamless Shapewear strikes the perfect balance between comfort and functionality, offering an irresistibly lightweight and buttery soft feel. Better than your average tank, this seamless camisole smooths the tummy, hips, and back with firm control shaping zones. All-over Cool Comfort technology means you'll stay cool and comfortable no matter how long your day (or night). The bra-friendly scoop neckline and back feature convertible straps, adding style and versatility.  It works equally well as a top layer with pants, shorts, or skirts or as a base layer for a sleek appearance.

Maidenform Women's Everyday Seamless Shapewear Camisole Shapewear DMS833 - Just Brown

Maidenform Seamless Shapewear feels incredibly natural, offering lightweight and buttery soft comfort - a design you'll never want to take off. Effortlessly gliding beneath even the most form-fitting clothing, this seamless mid-waist thigh slimmer smooths the tummy and hip with firm control shaping zones. A side benefit is extra shaping in the booty, too, thanks to non-compressive ruching. All-over Cool Comfort technology means you'll stay cool and comfortable no matter how long your day (or night). This women's thigh slimmer pairs perfectly under fitted skirts, pants, and more - seamlessly vanishing while offering the sleek silhouette you desire.

Maidenform Women's Everyday Seamless Shapewear Mid-Waist Thigh Slimmer DMS831 - Just Brown

All the perk and none of the poke. Silky soft with plush padded cups for a more natural push-up look, update your silhouette with this bra from Maidenform. Style #DM0066

Maidenform Love the Lift Dreamwire Push Up Underwire Bra DM0066 - Evening Blush

Soft bra support and cropped cami style pair up for the perfect wireless brami from Maidenform in a supersoft, seamless rib for no-show style under clothes. Style #DM2302

Maidenform M Maidenform Rib Seamless Bra DM2302 - Enchantment Pink

Scalloped lace trim adds a romantic touch to this supersoft wireless bra from Maidenform. Designed with Your LiftÂ technology that helps lift and shape. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. Style #DM1196

Maidenform Women's Your Lift Wireless Lace-Trim Bra DM1196 - White

Fashion meets function with the Everyday Luxe T-shirt bra from Maidenform, a design that feels as good as it looks. With convertible straps, strappy detailing in the back and a chic gold-tone branded "M" at the front, this bra is not just an everyday essential. It's a gorgeous statement piece for any wardrobe. Style #DM2402

Maidenform Women's Everyday Luxe Wireless T-Shirt Bra DM2402 - Pretty Blush

A national bestseller, this Maidenform One Fab Fit Original Tailored Demi T-Shirt Underwire Bra features lightly padded, seamless cups for a smooth look under clothing.

Maidenform One Fab Fit T-Shirt Shaping Underwire Bra 7959 - Body Beige (Nude 4)

Equal parts comfort and cuteness! This hipster by Maidenform is a funky, everyday favorite in bold hues and playful prints. Style #40823

MaidenformTame Your Tummy Firm Control Brief DM0051 - Pink Pirouette Lace

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Maidenform Tame Your Tummy Firm Control Brief DM0051 - Pink Pirouette Lace

Maidenform Tame Your Tummy Firm Control Brief DM0051 - Nude Lace