Conditioner

Shampoo

Styling

Haircare

Beauty

What It Is:A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5 oz.

What It Is:A reparative shampoo that helps to protect and repair damaged hair, mends split ends, reduces frizz and makes hair smoother, softer and shinier.Key Ingredients:- Caviar Bond Enforcing Technology: A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules fill cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction.- Maracuja Oil: Known for conditioning hair to enhance smoothness and reduce breakage.

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 16.5 oz.

What It Is:A gentle, daily, volumizing cleanser that boosts hair's fullness and volume while retaining moisture.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5 oz.

What It Is:A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up and give the appearance of fuller, thicker hair.Key Ingredients:- Caviar: Caviar is known to be one of nature's richest sources of fatty acids and is used to restore moisture, elasticity and shine to the hair while vitamins A, C & D protect the hair from future damage. The Caviar at the heart of this formula comes from Siberian sturgeon living in the South of France,

Alterna Caviar Anti-Aging Clinical Densifying Shampoo 8.5 oz.

What It Is:A reparative shampoo that helps to protect and repair damaged hair, mends split ends, reduces frizz and makes hair smoother, softer and shinier. Color-safe formulas.What It Does:- Reduces breakage by up to 99%.*- Repairs damaged hair and helps to mend split ends.- Makes hair 28% smoother and softer.- Reduces frizz.- Improves manageability by 44%.- Adds shine.- Protects hair from future damage.**Key Ingredients:- Caviar Bond Enforcing Technology: A proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules fill cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction.- Maracuja Oil: Known for conditioning hair to enhance smoothness and reduce breakage.*Based on a study vs. untreated hair.**By reducing breakage.