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Beauty

It Cosmetics Your Skin But Better Foundation + Skincare is a lightweight, hydrating foundation with a natural radiant finish. Infused with skin-loving hyaluronic acid, aloe vera, and vitamins E & B5 this medium coverage foundation works to give you better-looking skin instantly and over time.

It Cosmetics Your Skin But Better Foundation + Skincare, 1 oz. - Deep Cool 62

Celebration Foundation is your ultra-hydrating powder foundation for flawless color-correcting full coverage in 30 seconds! Developed with plastic surgeons and clinically tested, this best seller instantly airbrushes the look of imperfections while giving you highly pigmented, buildable coverage that lasts without creasing or cracking. Infused with anti-aging hydrolyzed collagen, silk, peptides and antioxidants, the talc-free powder absorbs oil and shine without settling into fine lines and wrinkles for a beautiful airbrushed finish and younger-looking skin!

It Cosmetics Celebration Foundation - Fair

It Cosmetics Celebration Foundation - Rich

Experience your softest, most flawless-looking skin in 30 seconds! Hydrating, sheer-to-full coverage powder foundation covers pores, dark spots & more.

It Cosmetics Cc+ Airbrush Perfecting Powder Foundation - Deep

Calling all combination and oily skin types: Cc+ Cream Matte Foundation Spf 40 delivers hydrating full coverage, 16-hour shine control and sun protection without the white cast, all in one perspiration-proof formula with a weightless feel! Other matte foundations can leave your skin looking flat, but with its healthy-looking finish, Cc+ Cream Matte Foundation does the opposite of that!

It Cosmetics Cc+ Cream Matte Foundation Spf 40 - Light Cool

Your best-selling Celebration Foundation just got brighter! Developed with plastic surgeons and featuring Drops Of Light Technology for added radiance, this highly pigmented, ultra-hydrating, talc-free powder delivers buildable full coverage and absorbs oil and shine without settling into lines or wrinkles. Infused with anti-aging collagen, silk, peptides and antioxidants, Celebration Foundation Illumination is your must-have for airbrushing the look of imperfections and creating a flawless, lit-from-within finish in just 30 seconds!

It Cosmetics Celebration Foundation Illumination - Medium Tan

With a 90% skincare base, this medium-coverage buildable foundation delivers instant healthy glow, Spf 40 and brighter skin in just 4 weeks. Formulated with 2% niacinamide, hyaluronic acid and green tea extract. Clinically tested to brighten skin while improving skin texture, softness and uneven skin tone.