Cleanser

Night Cream

Serum

Skincare

Beauty

Forms a physical shield against environmental pollution exposure. Skin feels more hydrated with a watertight delivery system. Defends against environmental oxidative stress. Enhances skin firmness, elasticity, and texture while restoring hydration. How to Use: Dispense half a pump onto fingertips. Smooth gently over face, neck, décolletage and backs of hands. Follow with your RATIONALE Essential Six formulations for day. Signature Complexes: Our proprietary Skin Identical Antioxidant Complex elicits a brighter, more refined tone, while protecting glycation processes caused by solar damage. Signature 3D Ceramic Shield Technology protects skin against environmental stress, including pollution, while diffusing light across skin. Our sophisticated humectants deliver deep hydration into the skin to luminous effect. Results*: Calm and Hydrated +95% Firmer +86% Brighter and Even Toned +86%

RATIONALE The Hydragel

Vitamin B Complex, including niacinamide, strengthens barrier function, calms visible redness, and brightens tone. Skin Soothing Actives deeply nourish the skin for a calmerlooking complexion. Intercellular lipids optimize hydration and reduce TransEpidermal Water Loss.

RATIONALE #1 The Serum

Gently cleanses to remove surface debris and alleviate skin congestion. Skin feels more hydrated, improving skin tone and texture. Promotes skin brilliance. Purifies and rebalances skin for enhanced skin clarity. How to Use: Dispense 12 pumps into hands. Massage cleanser over dry or damp skin. Rinse thoroughly with tepid water. Signature Complexes: A proprietary Organic Hydroxy Acid Complex refines skin clarity by recalibrating skin pH to a youthful, acidic level. A complimentary Peptide Complex delivers deep hydration and reduces inflammation in hypersebaceous skin. Signature Skin Identical Ceramide Complex nourishes moisture levels and strengthens barrier function. Results*: Comforted +91% Hydrated +82% Calm +82%

RATIONALE #5 The Cleanser

Calms, clarifies, and rejuvenates skin. Gently recalibrates skin pH to enhance ongoing clarity. Supports skin resilience. Skin feels hydrated, softer, and more supple. A more radiant tone and texture are revealed. How to Use: Smooth 23 drops gently over face, neck, décolletage, and backs of hands. Signature Complexes: Innovative Signature Signalling Peptides promote a clear, balanced complexion while gently recalibrating skin pH to enhance clarity. A unique, supportive array of Amino Acids enhance skin clarity by strengthening barrier function, amplifying overall skin health and luminosity. Our defining hydrophilic delivery system supports and amplifies epidermal hydration for softer, and more supple skin. Results*: Calm +100% Glowing +96% Smooth Texture +90%

RATIONALE 1 oz. #5 The Milk Concentrate

Shake well to activate formula. Dispense a generous amount into palm. Blend well over face, neck, décolletage, and backs of hands for even coverage each morning. The final step in your daytime routine, reapply throughout the day as needed. Key Ingredients Zinc Fusion Technology delivers solar and environmental protection, strengthens barrier function, and visibly calms redness. Iron oxides protect from oxidative stress and conceal redness. Melanin acts as the body's own photoprotective pigment to shield against Visible Light. 3D Shield Technology ceramic microspheres form a physical shield to help protect skin from environmental aggressors. The Results 80% noticed an increase in skin beauty. 75% reported enhanced brightness and radiance. 75% observed a more even tone.

RATIONALE #3 The Tinted Serum Broad Spectrum SPF 50+

Brightening, nourishing eye cream for day and night. Brighten and nourish your undereye area with our luxurious eye crème, reducing fine lines, puffiness, and dark circles while providing glowing hydration. Use it as part of your morning and evening routines for a revived look and feel. Benefits: Visibly brightens Firms and plumps Nourishes and refreshes Targets: Puffiness Dehydration Fine lines and wrinkles Dark circles How to Use: Dispense onto your ring finger, lightly smoothing over the eye 

RATIONALE #4 The Eye Creme, 0.7 oz.

Renews radiance by enhancing skin firmness and texture. Delivers overnight rejuvenation. Offers hydration in a lightweight gel delivery. Cultivates a refreshed and more luminous appearance by morning. How to Use: Smooth a pearlsized amount gently over the face, neck, décolletage, and backs of hands. Signature Complexes: A proprietary Botanical Retinoid Analogue Complex cultivates a renewed appearance by targeting hyperpigmentation and signs of environmental damage while refining texture and firmness. A unique complex of DNA Repair Enzymes fortifies the skin's innate repair capacity for renewed and more resilient skin. Signature Peptide Profile offers supreme hydration in a watertight delivery system. Results*: Brighter and More Radiant +100% Firmer and Hydrated +94% Calm and Even Toned +89%

RATIONALE #6 The GelCreme, 1.7 oz.

Vitamin A Complex, including retinol and retinal, visibly plumps, improves the appearance of fine lines and brightens tone. DNA Repair Complex promotes the recovery and repair of damaged DNA from solar and environmental stress. Calming Complex strengthens the skin's barrier and helps alleviate visible redness. Australian Botanicals support stronger, more resilient skin with antioxidants and skinsoothing compounds.

RATIONALE #6 The Night Creme

Antiglycation complex minimizes the risk of glycation by protecting collagen and supporting skin volume and elasticity. Vitamin C targets pigmentation irregularities to visibly perfect tone and promote firmerlooking skin. Nonapeptide1 reduces visual signs of fatigue by improving skin moisture and lipid levels. Betaine replenishes moisture to balance hydration after exposure to environmental stressors.

RATIONALE The Light Crème, 1.7 oz.

Cultivates a more radiant complexion by amplifying skin resilience. Supports skin barrier function. Lightweight hydrator, elevating moisture levels. Restores skin softness and smoothness. Imparts a cooling and comforting sensation, ideal for sensitive skin types. How to Use: Dispense half a pump onto fingertips. Smooth gently over face, neck, décolletage, and backs of hands. Follow with your RATIONALE Essential Six formulations for the day. Signature Complexes: Our proprietary Complex of BGroup Vitamins boosts skin immunity by building the resilience of skin cells and strengthening barrier function. A unique profile of ImmuneBoosting Actives and Natural Moisturising Factors supports skin hydration and reduces moisture loss. Signature brightening actives prevent excess melanin production for an even, luminous tone. Results*: Hydrated +90% Resilient +76% Calm +76%

Uplifts and firms Visibly hydrates Reanimates luminosity Targets Fine lines and wrinkles Dehydration Hyperpigmentation The Ritual The final step in your evening routine. Dispense a pearlsized amount into the palm. Smooth gently over face, neck, décolletage and backs of hands. When incorporating Vitamin A into your skincare ritual, it's essential to maximise SPF protection with daily use of #3 The Tinted Serum SPF50+. The Ingredient Complexes Vitamin A Complex, including retinol and retinal, visibly plumps, improves the appearance of fine lines and brightens tone. DNA Repair Complex promotes the recovery and repair of damaged DNA from solar and environmental stress. Calming Complex strengthens the skin's barrier and helps alleviate visible redness. Australian Botanicals support stronger, more resilient skin with antioxidants and skin soothing compounds. The Results 95% observed an increase in skin firmness. 100% reported visible improvement in skin hydration. 100% experienced enhanced complexion radiance.

RATIONALE #6 The Night Cream, 0.67 oz.

Ceramide Complex replenishes the skin's intercellular matrix to fortify skin barrier function and integrity. Intercellular lipids support the skin's natural lipid barrier reserves to nourish and moisturize the skin. Vitamin D PreCursor strengthens skin integrity and visibly calms redness. MultiVitamin Complex replenishes moisture in deeper layers of skin, restores integrity, and fortifies barrier function.

RATIONALE #4 The Cleanser

Skin's natural integrity is strengthened. Firmness and resilience are enhanced. Gentle nourishment delivered. How to Use: Smooth a pearlsized amount gently over the face, neck, décolletage and backs of hands. Signature Complexes: Our proprietary Complex of Skin Identical Ceramides and Intercellular Lipids support and fortify the architecture of the extracellular matrix, and restores skin integrity. A signature profile of signalling Peptides activates collagen synthesis by stimulating the regeneration of new cells, revealing a more radiant complexion and a healthier skin barrier function. A defining Complex of Antioxidants and Lipids mimics the restorative function of the skin's natural oils, delivering lasting hydration. Results*: Nourished and Hydrated +95% More Supple and Soft +95% Firmer +90%

RATIONALE #4 The Creme, 1.7 oz.

Complex of Hydroxy Acids refines skin tone and texture while enhancing skin radiance. Salicylic Acid enhances skin clarity and texture by decongesting pores and calming irritation and redness. Blueberry Extract brightens and helps to diminish the appearance of fine lines and wrinkles. Australian Botanicals support skin clarity while reducing a feeling of sensitivity.

RATIONALE #5 The Serum, 1 oz.

What It Is:A sumptuous, enriched night cream that supports cellular turnover with a proprietary complex of vitamin A (retinol and retinal), improving the appearance of fine lines and wrinkles while delivering sustained hydration. Supercharge skin's nightly rejuvenation with the latest evolution of the iconic #6 The Night Creme.Skin Type:For all skin types.Skin Concern:Fine lines and wrinkles. Hyperpigmentation. Dehydration.What It Does:- Visibly firms.- Supports collagen and elastin.- Hydrates.Key Ingredients:- Primary Complex: A proprietary vitamin A complex (retinol and retinal) supports cellular turnover and collagen. The primary complex includes the key ingredients that predominately influence the formulation.- Secondary Complex: A unique Dna Repair Complex supports the skin's innate repair capacity. The secondary complex includes the supplementary ingredients that complement the primary complex.- Delivery System: Water and oil based. The delivery system carries active ingredients into the skin.How To Use It:- Dispense a pearl-size amount into the palm, then smooth gently over the face, neck, decolletage and backs of hands.- When incorporating vitamin A into your skincare ritual, it's essential to maximize Spf protection with daily use of #3 The Tinted Serum Spf 50+ (sold separately).Clinical Results:- 95%+ in skin firmness.*- 100%+ in skin hydration.*- 100%+ enhanced radiance.**Based on a 28-day trial with 20 participants.

Rationale #6 The Night Creme 1.7 oz.

What It Is:A supremely light cream that defends skin from oxidative stress with the power of vitamin C, visibly brightening the complexion while visibly calming skin.Part of the Vitality Collection, this supremely light formulation delivers antioxidant nourishment and protection, imbuing skin with glowing hydration. A proprietary complex of antioxidants, vitamins and extracts reanimates skin vitality and visibly calms the skin to reinstate a radiant, even tone.A revitalizing suite of formulations that simultaneously delivers superlative skin rejuvenation and intensive skin identical antioxidant nourishment. Vibrancy and radiance reawakened.Every unique Rationale Ritual is comprised of formulations from each of the Essential Six Collections.Skin Type:For all skin types.Skin Concern:Hyperpigmentation. Dehydration.What It Does:- Supports the skin with protective re-energizing antioxidants.- Imbues a supremely supple feel.- Elicits firmer-looking skin.- Rejuvenates exuberance.- Revitalizes and amplifies radiance, promoting the appearance of a more even tone.Key Ingredients:- Proprietary Anti-Glycation complex elicits a firm, smoother appearance.- Signature Antioxidant Vitamin-c Complex delivers a brighter, more even-looking tone and texture.- Signature lipophilic delivery system supports a radiant, restored look and feel while retaining skin moisture.How To Use It:Smooth a pearl-size amount gently over the face, neck, decolletage and backs of hands each morning. Use in synergy with your Rationale Essential Six formulations for remarkable skin luminosity.Clinical Results:- 100% reported an increase in hydration and suppleness.*- 86% reported an increase in radiance and brightness.*- 81% reported an increase in even tone, calmness and comfort.**Based on a 28-day trial with 21 participants.

Rationale #2 The Light Creme 1.7 oz.

What It Is:An advanced serum that recalibrates skin's pH balance with a complex of hydroxy acids, evening out skin tone and texture while amplifying radiance.Part of the Clarity Collection, this sophisticated skin-refining serum recalibrates skin's pH balance for a more even, smoother appearance. As skin rejuvenation is optimized and irritation calmed, skin looks and feels immediately renewed, resurfaced and deeply luminous.Inspiring a state of immaculate accord and harmony, The Clarity Collection offers a nightly ritual for skin refinement and radiance; equilibrium is elegantly restored and crystal clarity is cultivated.Every unique Rationale Ritual is comprised of formulations from each of the Essential Six Collections.Skin Type:For all skin types.Skin Concern:Fine lines and wrinkles. Blemishes and congestion. Hyperpigmentation.What It Does:- Skin tone and texture are refined and clarity is restored.- Recalibrates skin pH.- Clarifies skin to promote a more even appearance.- Hydration levels are augmented to visibly smooth fine lines.- Skin looks and feels softer and more radiant.Key Ingredients:- Proprietary complex of hydroxy acids refines skin's clarity by recalibrating skin's acidic pH level.- Powerful, unique profile of extracts promotes a refined texture and tone, enhancing brightening effects to reveal more radiant skin.- Signature hydrophilic delivery system supports and amplifies natural hydration reserves in the skin.How To Use It:Smooth 2-3 drops gently over the face, neck, decolletage and backs of hands.Clinical Results:- Brighter and more radiant +85%.*- Even toned +85%.*- Firmer +75%.**After 56 days.

Rationale #5 The Serum 1 oz.

What It Is:A sophisticated serum that supports skin barrier defense with a proprietary complex of B-group vitamins, restoring radiance as it amplifies hydration.Part of The Resilience Collection, #1 The Serum is a sophisticated, skin-comforting formulation that intuitively nurtures skin resilience to enhance skin calmness and clarity day by day. The beginning of daytime radiance. Inspired by this most precious and revered of human qualities, The Resilience Collection restores skin's inherent fortitude, enhances clarity and reanimates luminosity with a suite of nurturing and protective formulations.Every unique Rationale Ritual is comprised of formulations from each of the Essential Six Collections.Skin Type:Combination skin types.Skin Concern:Fine lines, wrinkles, blemishes and congestion.What It Does:- Cultivates skin calmness.- Strengthens skin barrier function.- Augments natural moisture levels.- Rebalances skin tone and improves clarity.- Amplifies natural luminosity.How To Use It:Smooth 2-3 drops gently over face, neck, decolletage and backs of hands. Follow with your Rationale Essential Six formulations for day.Clinical Results:After 56 days:- Hydrated +91%.- Nourished +82%.- More Radiant +82%.

Rationale #1 The Serum 1 oz.

What It Is:An illuminating daily Spf 50+ serum that protects skin with proprietary Zinc Fusion technology, safeguarding luminosity while imparting a transparent finish.Part of the Brilliance Collection, this hydrating daily serum imparts a radiant, translucent finish while offering advanced solar and environmental protection with the proprietary Zinc Fusion technology. Fortified with skin identical melanin and photo-protective metallic oxides, these pigments are responsible for creating the form

Rationale #3 The Tinted Serum Spf 50+ 1 oz.

What It Is:An award-winning cleanser that restores skin barrier function with intercellular lipids and ceramides, comforting the complexion while removing all traces of the day.A restorative evening ritual, belonging to the Integrity Collection. This luxurious creme formulation re-establishes skin integrity as all remains of the day are gently removed. Your evening cleansing routine elevated to a rewarding skin ritual.A ritual to fulfill and uplift. Inspired creations for the evening, designed to strengthen skin's most precious, yet elusive, qualities. The unlocking of nightly rejuvenation and lifelong luminosity.Every unique Rationale Ritual is comprised of formulations from each of the Essential Six Collections.Skin Type:For all skin types.Skin Concern:Dryness.What It Does:- Skin appears more hydrated.- Skin feels softer and more supple.- Comforts skin, soothing the appearance of irritation.- Gently cleanses to optimally prepare skin for nighttime actives.Key Ingredients:- Proprietary Skin Identical Ceramide Complex replenishes the skin's intercellular matrix to fortify skin barrier function and integrity.- Unique accord of intercellular lipids inundates the skin's natural lipid barrier reserves to nourish and moisturize the skin and encourage repair processes.- Signature anti-inflammatory actives reduce redness and sensitivity to restore a visibly calmer, nurtured appearance.How To Use It:Dispense 1-2 pumps into hands. Massage cleanser over dry or damp skin. Rinse thoroughly with tepid water.Clinical Results:- Comforted and nourished +77%.*- More supple and soft +73%.*- Moisturized and hydrated +73%.**After 28 days.