Brushes

Shampoo

Haircare

Primer

Makeup

Beauty

Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Types 2-4 curly hair Safe for colortreated and chemically treated hair How to Use: Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual. Results: 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down After one week of use, 8/10 women felt that their curls looked natural, welldefined, and not brittle Key Ingredients: Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Chia and Flaxseed Polysaccharides: Naturallyderived sugars that enhance curl formation and hold

Virtue 6.7 oz. Curl-Defining Gel

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Flourish Shampoo for Thinning Hair, 2 oz./ 60 mL Flourish Conditioner for Thinning Hair, 2 oz./ 60 mL Minoxidil Topical Aerosol 5% Hair Regrowth Treatment, 2 oz./ 60 g Results*: 85% feel better about their hair 83% said hair feels thicker 82% said hair looks healthier 82% said scalp is less irritated 79% saw new growth *Consumer perception results after 6 months of Nightly Intensive Hair Growth Treatment use Key Ingredients: Alpha Keratin: A large, springshaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber, and reinforces hair strength Gamma Keratin: Small, globular keratins that provide hair with elasticity and flexibility, helping to reduce breakage and fallout Minoxidil: The only single ingredient is medically proven to regrow hair in women. It works while you sleep to reactivate hair follicles and stimulate regrowth Fragrance: A gentle, spalike blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair. How to Use: Shampoo: Work a quartersized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly Conditioner: Work a quartersized amount of conditioner between palms, apply to wet hair, from midshaft to ends; leave in for 13 minutes before rinsing thoroughly Minoxidil: Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands thoroughly

Virtue Flourish Hair Growth Treatment Kit - 1-month

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

Builds, Lifts, Sets Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for allday hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It's suitable for all hair types and safe on colortreated hair. How to Apply: Spray on damp or dry hair, section by section targeting the roots through midshaft. Use heat and style as usual for maximum volume and

Virtue Volumizing Primer 5oz

Tim Binnington created the Manta brush for his wife, who lost her hair due to a life-threatening illness. As it grew back, she wanted to treat it as gently as possible to minimize breakage. Tim, combining 25 years of hands-on hairdressing experience with the latest materials and technology, developed a brush that reinvents the way in which hair is treated. Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a silky shine.

Virtue Manta Healthy Hair Brush

Conditions and smoothes hair, eliminating frizz and locking out humidity. Colorsafe and ideal for straight to curly, medium to thick, frizzprone hair.

Virtue 4.0 oz. The Polish Un-Frizz Cream

Our Alpha and Gamma Keratin proteins Panthenol (ProVitamin B5): Conditions the hair and provides heat protection to preserve the strength and thickness of the hair fiber Active Plant Extracts: Helps improve hair strength and thickness while protecting against environmental aggressors Microalgae Extract: Adds volume and strength to the hair fiber, making hair look and feel revitalized

Virtue Flourish Volumizing Styler

What It Is:Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Packed with the highest percentage of the Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs 