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Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich tamanu and monoi oils help restore strength and softness.

Joico Blonde Life Brightening Shampoo, 33.8 oz

Offering a 24-hour volume boost and luxe lather, JoiFull Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness and shine, along with protection from humidity.

Joico JoiFull Volumizing Shampoo, 10.1 oz.

This gentle cleanser helps you hold onto your hue. Color-protecting beet root extract and nourishing raspberry seed oil deliver vibrancy and long-haul color in the most comforting way possible.

Joico Inner Joi Preserve Shampoo, 10.1 oz.

This specially formulated shampoo for color-treated hair helps preserve your investment from fading for up to 8 weeks,* while it gently cleanses away dirt and debris. With every wash, you'll also protect hair against future damage.

Joico K-pak Color Therapy Color-Protecting Shampoo, 1.7 oz.

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture, yet it whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy and less breakage.

Joico Colorful Anti-Fade Shampoo, 33.8 oz.

Blonde Life Violet Shampoo's powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love. Wish your blonde hair was nice and icy? With this brass-neutralizing cleanser, you'll never lose your cool again!

Joico Blonde Life Violet Shampoo, 10.1 oz

Experience the power of apple extract all day to keep dryness and tightness away. Hydrate Shampoo is a gentle cleanser that soothes scalp and leaves hair clean, healthy and refreshed. A perfect pick.

Joico Inner Joi Hydrate Shampoo, 10.1 oz.

Joico Colorful Anti-Fade Shampoo, 10.1 oz.

This compassionate cleanser fortifies tired strands with powerful coconut and Abyssinian oils, helping prevent breakage while amping up softness, shine and bounce. It makes a world of difference.

Joico Inner Joi Strengthen Shampoo, 10.1 oz.

This unique, color-correcting formula helps preserve cool blondes and silvery grays, banishing unwanted yellow and warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Joico Color Balance Purple Shampoo, 10.1 oz.

Joico K-pak Color Therapy Color-Protecting Shampoo, 10.1 oz.

Strands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo For Dry Hair serves up for a 24 full hours,* instantly restoring elasticity and tripling breakage protection.

Joico Moisture Recovery Moisturizing Shampoo For Dry Hair, 33.8 oz.

Time-saving Weekend Hair delivers a volume-boosting, luxurious, just-washed fullness and velvety softness in seconds, while doubling the longevity of investment salon hair color to keep the big fade away.

Joico Weekend Hair Dry Shampoo, 5.5 oz.

Joico JoiFull Volumizing Shampoo, 33.8 oz.

This unique, color-correcting formula helps preserve the true hue of brunette hair, instantly washing out unwanted brassy, orange tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Joico Color Balance Blue Shampoo, 10.1 oz.

Deliver body, shine, manageability and bounce to hair that needs a revitalizing comeback. Cleansing with powerful collagen and nourishing buriti fruit oil allows hair to get a second chance in the spotlight.

Joico YouthLock Shampoo, 10.1 oz.

Joico YouthLock Shampoo, 33.8 oz.

Searching for a luxurious shampoo that wards off damage on a daily basis? The bond-building power of Defy Damage has you covered. This unique daily bond-building shampoo actually protects hair from damage while it leaves strands clean, resilient, shiny and strong.

Joico Defy Damage Protective Shampoo, 10.1 oz

When hair needs a detox, this deeply purifying shampoo jumps in and clarifies each strand without stripping away health and luster. A unique formula designed to remove the impurities and dulling buildup caused by hair styling products, chlorine, hard water and pollutants, this cleanser dives deep, leaving behind moisture, shine and a smooth-slip feel.

Joico K-pak Clarifying Shampoo, 10.1 oz.

Strands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo serves up for 24 full hours,* instantly restoring elasticity and tripling breakage protection.

Joico Moisture Recovery Moisturizing Shampoo, 1.7 oz.

Gentle enough to use daily, Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil and restores highlighted hair to optimal pH level. You'll have gleaming, on-tone blonde with slip and smoothness.

Joico Blonde Life Brightening Shampoo, 10.1 oz.

Joico Inner Joi Preserve Shampoo, 33.8 oz.

Joico Moisture Recovery Moisturizing Shampoo For Dry Hair, 10.1 oz.

Joico Inner Joi Hydrate Shampoo, 33.8 oz.

This unique daily bond-building shampoo actually helps protect hair from damage while it leaves strands clean, resilient, shiny and strong. Swiftly sloughs away buildup without stripping your vibrant, investment salon color.

Joico Defy Damage Protective Shampoo, 1.7 oz.

This unique, color-correcting formula preserves cool blondes and silvery grays, banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair from the elements.

Joico Color Balance Purple Shampoo, 33.8 oz.

Is your fine-to-medium hair thirsting for a long, tall drink of water? Meet HydraSplash Hydrating Shampoo, the lightweight shampoo that swiftly quenches without getting all heavy on your fine hair! Formulated with marine ingredients, like sea kelp and coconut water, the lightweight lather gently cleanses hair for brilliantly clean, soft, healthy results.