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Tone It Away Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy color in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted and lifted tones. It is infused with cica, rice water and quinoa protein to help strengthen strands, repair damage and moisturize curls without weighing them down.

Ouidad Tone It Away Purple Shampoo, 8.5 oz.

Frequent cleansing can deplete strands of essential oils, but this oil-based shampoo is gentle enough for daily use and won't leave strands greasy or weighed down. It mimics your hairs' natural oils to cleanse, hydrate and refresh loose curls, restoring essential moisture as you wash.

Ouidad Curl Shaper Good As New Shampoo

Curl Quencher Moisturizing Shampoo adds intense levels of moisture as it cleanses curls. With a restorative blend of chamomile, corn oil, vitamins and wheat proteins, the gentle formula hydrates to help leave curls shiny and manageable, creating the perfect foundation for curls with natural definition and softness.

Ouidad Curl Quencher Moisturizing Shampoo

When it comes to classic curls, it's all about balance. Your spirals look their best when they're nourished with gentle moisture, not dried out with harsh detergents or weighed down with heavy ingredients. New VitalCurl+ Clear & Gentle Shampoo gives classic curls exactly what they need: lightweight hydration and a gentle cleanse. This sulfate-free formula with Botanical Omega 3-6-9 Complex (with chia seed, Japanese camellia and sunflower oils) targets dry areas to fortify hair's natural lipid barrier, helping curls retain moisture, elasticity and bounce. Its low pH helps hair retain hydration by keeping its protective cuticle layer on lockdown. The result: Healthy, high-performing curls with a more consistent pattern from roots to ends.

Ouidad VitalCurl+ Clear & Gentle Shampoo

Gently cleanse and define curls with Anti-Frizz Nano Technology. With Ouidad's new Advanced Climate Control Defrizzing Shampoo, the fight against frizz starts in the shower. This unique sulfate-free formula helps keep hair's cuticle sealed to lock nourishing moisture in and frizz-causing humidity out. Ouidad's advanced blend of emollients (shea butter, murumuru butter) and ceramides helps repair the cuticle and smooth its surface. Ouidad's high-performance Anti-Frizz Nano Technology with a protein derived from silk helps seal the cuticle to form a barrier against frizz. A dedicated Uv filter helps protect against damage from environmental aggressors.